Annette Ferguson

Annette Ferguson

If you want to increase profitability you need to first build efficiencies

Focusing solely on increasing sales is like setting up a load of rain barrels next to your house, doing some crazy rain dance whilst ignoring a massive water source beneath your feet.

Because 95% of your company’s profitability is contingent on what goes on under the surface (after the sales) not what is happening in the sky (the sales themselves).

And it is what is going on “underground” which will help you “find” the money.

Focusing on building your profit plan and the actions that come from that is what will help drive the money.

And if you want help building that profit plan then we should talk about how you can plug the Business Wealth Engine into your business..

Thanks ever so much for taking the time to read my post I truly hope you’ve found it useful and insightful. If you have any questions feel free to contact us!

I am Annette Ferguson, CEO of Annette & Co. Chartered Accountant, Profit First Professional and creator of the Business Wealth Engine. We’re also SUPER social so don’t forget to follow. Here’s to your success!