If you want to increase profitability you need to first build efficiencies
Focusing solely on increasing sales is like setting up a load of rain barrels next to your house, doing some crazy rain dance whilst ignoring a massive water source beneath your feet.
Because 95% of your company’s profitability is contingent on what goes on under the surface (after the sales) not what is happening in the sky (the sales themselves).
And it is what is going on “underground” which will help you “find” the money.
Focusing on building your profit plan and the actions that come from that is what will help drive the money.
And if you want help building that profit plan then we should talk about how you can plug the Business Wealth Engine into your business..
Reinvesting money in your business is not a bad thing if it is done consciously. Now, what do I mean when I say that it’s
By Annette Ferguson