The Profit First methodology underpins much of our work at Annette & Co. We have taken this methodology and adapted it for UK Online Entrepreneurs (which means we have made it EVEN better and more niched for your business than outlined in the great Profit First book by Mike Michalowicz) - we call it the Business Wealth Engine.

What is Profit First?

Profit First is a method of cash management which results in a healthy and more profitable business. 

So many entrepreneurs I meet work really, really hard, and don’t get as much money out of their business as they should…some are not even getting paid minimum wage – go on – work out the hours you put in and the money you get out and see if you are one of those… 

Profit First (and the Business Wealth Engine) changes all that – you will get money out of your business with this method – guaranteed.

What does it mean when you say you’re a Certified Profit First Professional?

Profit First Professional Annette Ferguson

Annette & Co. utilises this method of cash management in our unique Business Wealth Engine. 

Our team is trained and certified by the Profit First Professionals organisation to guide business owners and entrepreneurs in maximising their profits.

Any accountant or bookkeeper can do your taxes and reconcile your books. But how many accountants or bookkeepers will also drive profitability in your business? That’s what we do as a Profit First Certified firm.

Our firm is one of the select few, worldwide (yes – worldwide!), and the only Chartered Accountant in the UK, that have received a certification in Profit First and our mission…

“Eradicate Entrepreneurial Poverty”

But what does that mean for you?!

We’ll implement the Business Wealth Engine  and hence include Profit First principles in all that we do with our clients – which means that, however you decide to work with us, we strive to ensure that you take home as much money for you and your family to enjoy as possible. 

Business Wealth Engine (and hence) Profit First support for our accounting and bookkeeping clients and is done in a group setting and through online training (with a new group starting the implementation each month).


You can also upgrade to receive the Business Wealth Engine [link] (and by default Profit First) implementation on a 1-2-1 basis and the upgrade fee for that is a one-off payment of £997+VAT

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