Yes, it’s really important to move from a do-er in your business to a marketer…absolutely…but you need to make sure that your business is PROFITABLE FIRST.
Scaling without profitability means that you just have a bigger cash-eating monster (ie out of control financially unhealthy business) to feed.
Before you move to getting in a tonne of staff and/or freelancers…make sure that all your work is profitable…that all your customers/clients are delivery you profit…if you don’t have that piece, all that happens is that you run out of money even faster if you begin to scale without the profit in place.
Thanks ever so much for taking the time to read my post I truly hope you’ve found it useful and insightful. If you have any questions feel free to contact us!
I am Annette Ferguson, CEO of Annette & Co. Chartered Accountant, Profit First Professional and creator of the Business Wealth Engine. We’re also SUPER social so don’t forget to follow. Here’s to your success!
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