These days all we hear around us is digital marketing jargon. “Do this; do that. Get on this; get on that.” We are being led to think that if we don’t hop in on the trend soon, or if we fail to keep up with the innovations the world of marketing has to offer, we’ll lose out. Thus, we develop a dreadful thing; we develop FOMO – aka the Fear Of Missing Out. In this article, we’re gonna be discussing why funnels suck and how to simplify your business for seven-figure results with Chris Kenney radically.
One such marketing strategy that has been making headlines in business news in recent years is funnel marketing. According to FM, if you want to sell, you have to initiate at least “16 touches” with a customer. You have to guide them through a journey that starts when they get introduced to your product and ends when they make a purchase. To do this, a lot of work is done. You have to be everywhere and all the time, if you can help it. You have to constantly be on their radar if you are attempting to complete those 16 touches.
However, very recently I have had the privilege of engaging in a very meaningful talk with one of the industry’s most sought after wealth mentors, someone whose entire career’s mission is to coach consultants and entrepreneurs to break financial barriers and achieve 6-7 figure businesses. I have had an audience with no other than wealth guru, Chris Kenney. Catch my full interview with him here: https://www.youtube.com/channel/UCkohh_X-4R5mKfEW9rBQ1qA
And he says “marketing funnels suck.” He even paid for a domain of the same name.
Now, whether this will prove true or not, let’s find out.
Do Marketing Funnels Really Not Work?
One of the main reasons why we air Annette Fergs TV is to give you the gift of multiple perspectives. We’ve had guests who are pro-FM (Funnel Marketing), and now, we have someone who’s not at all impressed by the value it can add to your company.
Certainly, digital marketing is crucial for today’s businesses. However, the lack of which also didn’t stop Chris from running a 6-figure wealth coaching business – without a website! I’m sure that your reaction right now is just like how others who have heard the same reacted.
And they kept asking Chris how in the world did he make it happen? Where on earth do you find high-ticket clients, and what do you do to impress them enough to sign you that £££ cheque?
Let’s dive right into it.
Building A 7-Figure Business Without Digital Marketing
As Chris quoted the Pareto Principle or 80-20 rule, “80% of our revenue is generated by 20% of our activity.” This means that even if you just focus your energy into that 20%, you’ll be generating profits all the same. The 80% work left you can delegate, outsource, or even omit from your business entirely as they consume time, effort, and energy. Every ounce of your skill should go into that 20% – then 20% that’s actually making you money.
Kind of like the Profit First Methodology, don’t you think? Omit the unnecessaries and focus on what’s important!
But wait, how do you know what activities you do belong to the 20%?
Top of the list is, of course, your most important investment: Yourself. As a business owner, you should be the biggest asset to your company. Strip everything away, and you can still make things work. That said, being the most valuable asset your business can ever have, the first and most important thing you should be able to do is:
1. Know How To Sell Your Stuff – It’s not rocket science. Being in business, you should have the mindset of an entrepreneur, the charisma of a famous personality, and the wit of a top-class sales representative. In Chris’s words, you have to be able to “sell at a price point that will leave you sustainable.”
2. Specify Your Target Market – What type of customers or clients do you want to have in your business? Do you want to work with service-based companies? How many clients can you accommodate at your comfort level? You have to be able to “operate with what you’re energetically aligned with.” Do business with people you are comfortable working with.
3. Seek Them Out – The biggest secret behind Chris’s 6-figure business before he even went online is that he regularly and persistently pursued his market. Wherever there’s a conference he knows his target audience will be at, he’ll find a way to get the opportunity to speak or attend the event. Wherever potential clients are, he follows. You cannot sell if you don’t have the opportunity to sell. And oftentimes, opportunities are not just given away – you seek them out.
4. High-ticket Sales – Why service 50 clients for £250 a person when you can service 10 for £2500 and earn twice the profits for a fifth of your efforts? High-ticket sales can grow your business exponentially in less time. Many business owners claim to have 6 to 7-figure businesses, but it always comes down to how much they take home by the end of the day. Revenue does not equal profits. You can earn a million pounds and take £50,000. So always ask yourself “How healthy is my business?” rather than “How much is my business making?”
Where Do You Even Find High-ticket Clients?
“High-ticket clients don’t live in a secret island somewhere that you have to find” Chris jokingly remarks during our interview. “They are in your experience – although you might get mad if I tell you that.”
Landing a high-ticket deal may seem like god shot, but it’s not. According to Chris, high-ticket clients are the same clients you meet with on ordinary days. They’re that small business owner you met with last week or that upstart you conversed with the other day.
It is never about the money, after all. People are willing to pay for value; they can come up with the money for something they care for. Price objection, in other words, happens when:
- Your service does not create a sense of urgency in a person.
- You don’t believe that your service has that kind of value.
Price objection is often a “smokescreen” of what’s actually going on. If you don’t understand where your clients are coming from, what their “thinking pattern” is, you won’t be able to discern the best way your service can help them. And they won’t see it, either. Thus, leading to incognizance of the real problem that needs to be addressed.
When you are able to identify that problem for them, point it out, and show how your service can be the solution, there’s your high-ticket right there.
People value things differently. To you, the solution you offer may not mean as much because it’s not something you urgently need; it’s not something you are struggling with. To those who are experiencing the problem firsthand, however, it could be a very big thing so always know that you are doing them the great service. You have to believe in what power and value your service could bring clients and emanate that same confidence when you sell.
If you want access to this full interview (which was really incredible), you can check it out on our YouTube channel:https://www.youtube.com/watch?v=SOnk4MjDR4s&feature=youtu.be. Be sure to follow us on social media, too!