And that is one big reason why when people invest in courses and read books that they believe it is going to lead them business success, but unless there is an implementation aspect and the capability to that implementation, then the likelihood of them ever achieving anything as a result of investing in the course or the book or whatever it is, the success rate is significantly lower.
And the reason is that we all struggle to implement things, to set aside time to put things into practice in our business and in our lives unless we are being held accountable in some way to doing that.
So knowledge on its own is not going to get us very far unless we actually implement.
And implementation is very hard without accountability.
And accountability can come in a number of ways.
It can be a mentor, or a coach, it can be a group of other like-minded individuals.
Whether that be in something like a mastermind, or a group program. It can be in a form of a buddy or accountability partner. And it can be in a form of something like a Facebook group or Slack channel where a group of who people doing similar things are coming together as well.
Now I always find that the best type of accountability, the way to be held accountable the best, is actually if we have all of these things or at least a few of them in place.
So that we have these different layers of accountability and the layered accountability is where we get the greatest results, with these different layers of accountability.
Because the different layers bring different things to the party.
So I believe that in order to actually make or turn our knowledge into money, we need to be able to come up with a way to actually implement.
With a way to actually get our knowledge and turn that into an implementation plan, a plan that we actually can action.
And of course, that is where a coach or mentor comes in for many, and also a mastermind too.
In order to be able to turn our knowledge into cash, we actually have to have some level of accountability.
Because accountability to our self is really really hard.
If we have some accountability external to our self in the form of another person it makes it much much easier to do what we need/want to do.
My message really is to be able to benefit from studying, to be able to benefit from the knowledge, we need to be able to implement that knowledge.
Otherwise, yes we are getting brighter, but we are not actually impacting our bank accounts.