business wealth academy

The Life Changing 12 - Month Profit Journey For Your Business and Family

What You Get:

  • You’ll get access to our private Facebook group where you can ask questions, request feedback, and get support.
  • You’ll get access to our entire library of templates, checklists, swipe files, scripts and more, designed to GROW your PROFIT!
  • You’ll get the system and support to build a PROFITABLE business completely in line with the vision for your life.
  • You’ll be able to run your business on dashboards and data rather than guessing and hoping.
  • You’ll get a complete picture of the financial systems and controls you need to have in place and the roadmap to implement.
  • You’ll learn through a combination of live coaching, one to one coaching, video courses, worksheets, reading, and live discussion calls.

Background Story

For the first 5 (out of 11) years in running her business, Annette was not taking home the money she should have been for the business revenue level.

She soon began resenting it, reached her enough-is-enough moment, and transformed the business from contributing next to nothing, to becoming the sole breadwinner of her family in just 18 months.

Annette took financial control of her business and started paying in a consistent and reliable income each and every month.

Her business profit turn-around started when she developed a robust and implementable Profit Plan.

Numbers & Credibility


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How It Works

  • All-inclusive monthly coaching program with pieces of training on topics like money mindset, pricing, Profit First, financial controls, and uncovering hidden money.
  • Optional 1-2-1 sessions with our certified coaches for 20 minutes every week.
  • 2 live sessions/calls/coaching/ trainings each week – with Annette and/or one of our certified coaches (at least once a week will be with Annette).
  • You’ll find clarity in your numbers, increase your wealth and have more money in your pocket.
  • Access to private podcasts


I like to think I have my money stuff together, but Annette has helped me take it to a whole new level in my business.

Rose Radford

rose radford

From here in Aus - I love your koala mug. And your advice. GOLD

Karen Rudkin - Moody

Karen Rudkin Moody

Our business, Squeegee & Ink Ltd has been re-organised and a structure is now in place which means we will be more profitable even through the lockdown.

Chessie Rosier-Parker

Chessie Rosier-Parker

An absolute whizz with the numbers! Annette's dedication and patience has supported my business to scale and freed me up to step into being CEO. Highly recommended.. 

Danielle North

Daniellle North

Super great to work with. Wooooo

Johnny Ratcliffe

Johnny Ratclife

Annette Ferguson and her team have been a brilliant asset over the past two-ish years and a rock during the covid times.

Dan Farrell

Dan Farrell

Thanks for checking in. I'm loving working with you all and am finding your enthusiasm, communication and commitment to supporting me and my business, really encouraging. There's nothing at this moment that I would change or feel that I could receive more of. I feel very well looked after.

Katy Henry

Katy Henry

Thanks! I feel like keeping accountable to you and my Profit Plan is giving me a mojo.

Noor Hibbert

Noor Hibbert


It’s a coaching program that takes you by the hand and helps you study and understand your business better than you ever have before.

It helps you make sense of your data, your financials, and results.

It teaches you how to…

  • Find clarity in your numbers.
  • Increase your wealth.
  • Have more money in your pocket.
  • Motivate yourself to achieve more in less time, and with a team supporting you.
  • You’ll learn through a combination of live coaching, one to one coaching, video courses, worksheets, reading, and live discussion calls.

It’s NOT for you if:

  • Don’t have a business yet/if you are not generating revenue.
  • Are not willing to put in the work – this might be uncomfortable at times when you face up to the numbers and spending in your business.
  • Be willing to look at that honestly and openly and make changes.

About Us

Annette Ferguson with headset 2

I’m Annette FergusonCEO of Annette & Co. 

I help entrepreneurs find clarity in their numbers, increase their wealth and take more money home in their pockets.

I am a Chartered Accountant, Certified Profit First Professional, profit mentor as well as an income strategist and entrepreneur of over 11 years.


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