Cash is like blood in our business
Blood is 100% necessary to keep us alive. It’s the same with cash...100% necessary to keep your business alive.
Blood needs to keep flowing for us to stay alive. It’s the same with cash flowing to keep our business alive.
Blood is constantly being made by our bodies and replenished to keep us alive. It’s the same with cash being made to keep our business alive.
Do not underestimate what cash (and robust cash management) does for your business.
Now if you had an issue with your blood - if it was not moving in your body the way it should be, or not being replenished by your body the way it should be, or you started losing a lot of it...you’d go to the doctor (or hospital) since they are the specialists - they know what to do with a blood issue.
But when people have cash issues they often feel they can (or should) deal with it themselves. They often feel embarrassed or that they are failing in some way, instead of understanding that it’s just like going to the doctor.
Seeking help from someone (*cue jazz hands*) who specialises in this area, is the thing that will make your business better, the thing that will help you to heal...not putting your head in the sand and feeling like you “should” already understand this stuff (after all - you don’t feel that way when you go to the doctor).
So how financially healthy is your business at the moment?
Take this quiz to find out —>> http://annetteandco.co.uk/quiz
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